IP Assist Success Story
How a Targeted Content Strategy Doubled Website Traffic in 90 Days
The Challenge
IP Assist is a firm of expert intellectual property lawyers in Australia. While they possessed immense expertise, their website wasn’t functioning as a client-attraction tool. Their knowledge was not visible on Google, meaning they were missing out on potential clients actively searching for legal help.
The Results: 90-Day Impact
The new content strategy delivered immediate and significant growth, starting to establish a strong foundation for long-term client acquisition.
We Turned Google into a Top Traffic Source
The core goal of the content strategy was to capture search engine traffic. The results show it was a clear success.
Google is now the second-largest source of all traffic to the website, delivering a steady stream of users actively searching for information on intellectual property law.
Our Content Started Attracting the Right Audience
Success wasn’t just on the homepage. The specific articles we developed began to rank on Google and attract visitors searching for solutions to their specific legal problems.
The website is no longer just a digital business card. It’s an information hub where targeted blog posts act as new “front doors,” bringing in a highly-qualified audience from cities all across Australia, including Sydney and Melbourne. We’ve started to transformed IP Assist from invisible to indispensable.