IP Assist Success Story

How a Targeted Content Strategy Doubled Website Traffic in 90 Days

The Challenge

IP Assist is a firm of expert intellectual property lawyers in Australia. While they possessed immense expertise, their website wasn’t functioning as a client-attraction tool. Their knowledge was not visible on Google, meaning they were missing out on potential clients actively searching for legal help.

2X
Website Traffic Growth in Just 90 Days

The Results: 90-Day Impact

The new content strategy delivered immediate and significant growth, starting to establish a strong foundation for long-term client acquisition.

+125.8%
Increase in Active Users
More than doubled the number of people actively engaging with the IP Assist website compared to the previous 90-day period.
+123.3%
Increase in New Users
Successfully attracted a completely new audience of potential clients who had never visited the site before.
+148.6%
Increase in Website Events
Dramatic increase in user interactions, showing visitors are genuinely engaging with the content and services.

We Turned Google into a Top Traffic Source

The core goal of the content strategy was to capture search engine traffic. The results show it was a clear success.

120
Sessions from Google Search
80
Active Users from Google Search

Google is now the second-largest source of all traffic to the website, delivering a steady stream of users actively searching for information on intellectual property law.

Our Content Started Attracting the Right Audience

Success wasn’t just on the homepage. The specific articles we developed began to rank on Google and attract visitors searching for solutions to their specific legal problems.

“Trademark Infringement & Enforcement”
18
targeted views
“Best IP Lawyer Australia”
17
qualified visits

The website is no longer just a digital business card. It’s an information hub where targeted blog posts act as new “front doors,” bringing in a highly-qualified audience from cities all across Australia, including Sydney and Melbourne. We’ve started to transformed IP Assist from invisible to indispensable.